Synthesizing Complex Missions: The foundation touches on entrepreneurship, sustainability, and national elevation; the design needed to unify these three pillars without diluting the importance of the United Nations Sustainable Development Goals (SDGs).
Building Institutional Trust: As a JPPM-recognized entity, the site had to communicate a high level of transparency, professionalism, and official authority to attract high-level partnerships.
Engagement Friction: Converting a passive visitor into an active participant in the foundation’s “collective vision” required a strategic shift from static information to actionable content.
Modernize Sustainability: Use a clean, vibrant Green and Blue palette to symbolize growth, stability, and Malaysia’s commitment to the environment.
Centralize the SDG Narrative: Make the Sustainable Development Goals the core DNA of the user experience, ensuring every entrepreneur feels part of a global mission.
Streamline Interaction: Create intuitive pathways for entrepreneurs to access empowerment programs and for stakeholders to track the foundation’s impact across the country.